What is the difference between sales and marketing? These two words we often hear every day, especially for people who run a business. Sales and marketing are something that are interrelated and even most people think that the two words are basically the same word, when in fact the two words have different meanings even though they have the same thing, the point is to sell a product or service because Marketing informs and attracts prospects and prospectuses to your company and products or services. Sales, on the other hand, work directly with prospects to amplify the value of enterprise solutions to convert leads into customers and generate real sales.
Sales and Marketing are two business functions in an organization that have a business orientation, both of which affect the acquisition of prospects and income of a business entity. The term sales refers to all activities that lead to the sale of goods and services. And marketing is the process of getting people interested in the goods and services being sold.
Marketing itself includes all activities that help spark interest in your business. Marketers use market research and analysis to understand the interests of potential customers. The marketing department is responsible for running campaigns to attract people to a business’s brand, product, or service. While Sales is a term used to describe activities that lead to the sale of goods or services. Sales staff are responsible for managing relationships with prospective clients (prospects) and providing solutions for prospects that ultimately lead to the sale of a product/service.
The Marketing Plan lays out what product, its price, to whom it will be sold, and where it will be sold. A goal is set, a Marketing channel is selected, and a budget is created for the campaign that the Marketing team will pursue. While the Sales Plan includes details about the Sales process, team structure, target market and goals. Plus, the Sales plan outlines the action plans, tools, and resources that will be used to achieve these targets.
For Sales, the focus is on achieving the quota and sales volume targets to match the plan and these tend to be short term. Sales goals are often measured on a month-to-month basis. Targets are set, and sales management calculates how much individual sales departments, teams, and staff need to sell to meet the overall goal. The main goal of Marketing is to see the big picture and promote a company, product or service, and brand. The Marketing Department is responsible for pricing products and communicating how products meet customer needs and wants. And the goals are often long-term because campaigns can last for months.
So those are some basic points that differentiate between Sales and Marketing. Both are tools or instruments in a business entity that cannot be separated from one another even though they have different points. Hopefully this article can help you to be able to distinguish the difference between Sales and Marketing.